About Us

Fine Wines Direct is a fiercely independent, specialist importer of exciting wines from throughout the world, which are sold to restaurants, wine merchants and consumers al over the UK. Many of the wines are exclusive to us and through a combination of careful wine selection and individual service, in just 5 short years the company has become one of the leading importers in the UK with sales of over £8 million p/a.

Our aim is simply to ship the very best wines at all price points and styles direct to our customers, to ensure outstanding value.

But our ethos goes beyond just wine selection and reflects a genuine desire to ensure that everyone of our staff puts customer first, whatever their budget, and that our customers enjoy the experience of buying wine from us.

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From our own bonded warehouse, offices and shop in the heart of Cardiff, we deliver what you want, when you want it anywhere in the UK. Customers include restaurants, gastro pubs, hotels, caterers, private individuals, businesses, and other wine companies.

We also help and advise in a number of areas, including wine storage, wine list construction and wine service for our restaurant customers and fine wine sales and storage, wine gifts, and wine for events including weddings and parties for our private and corporate customers.

In addition, we run a large number of our own events which provide customers with opportunities to taste and learn.

You can order online, or call on 02920 787 500 to discuss your requirement.

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A finalist in Harpers best UK wholesaler for two years running, this is the life blood of our business and we supply some of the finest hotels, gastro pubs, restaurants and caterers in Wales and the South West. We understand the restaurant and hospitality sector requires a very individual approach for each of our clients, and this means working with each to ensure quality and individuality in selection, the right kind of range and list presentation, properly trained staff, good continuity and an efficient and supportive order and delivery process.

And with over 1000 wines, champagne, fortified wines and spirits in stock alongside premium lagers, ales and ciders, we can create the perfect list for every size and style of operation from Michelin Starred restaurant to gastropub.

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Cardiff Store

Customers can browse and shop on line or visit and browse at our Cardiff shop and benefit from great advice about the very best wines for each individuals taste and event, whether everyday drinking, gift, special occasion or wedding.

The shop on Penarth Road is open 6 days a week stocking a unique range of wines, champagnes and spirits from everyday drinking to classed growth Bordeaux.

Alternatively, our on line shop provides customers with an easy way to enjoy our wines without leaving home. You can click here and then select the wines you want using a number of search criteria including country, style, grape and price.

Our money back guarantee provides complete peace of mind and you will enjoy quick and efficient delivery to your door via our partner APS.

And because we’re not just an on line service, you can call and speak to one of the team with any queries at any time.

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New Course: WSET Level 2 Award in Wines


WSET Level 2 Award in Wines & Spirits 3 day course plus exam.

To be held at the Wales Millennium Centre, Bute Place, Cardiff, CF10 5AL.

Study Day: Monday March 12th (9:30am-5:00pm)

Study Day: Monday March 19th (9:30am-5:00pm)

Study Day:Monday March 26th (9:30am-5:00pm)

Exam: Monday April 16th (10:00am-1:00pm)

A beginner to intermediate level qualification exploring wines and spirits for those working in the industry or wine and spirit enthusiasts.

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Blog: Patagonian Wine


Patagonia is a region familiar to many a Welsh person through the determinations of Professor Michael D. Jones. A Welsh nationalist who advocated a "little Wales beyond Wales". Today there are estimated to be between 1500 and 5000 Patagonian Welsh speakers in the Chubut Valley.  


This region is now however gaining increasing recognition for another reason, its wine production. Among the most southernmost vineyards in the world the regions wines are characterised by their elegance and aromatic intensity. Characteristics formed by the cool summer nights, and the long slow ripening season.


Prior to 1990 Rio Negro was the only sub-region of Patagonia with a viticultural history - dating back to 1909. However with the boost of interest in the area for quality wine production, and following a surge of investment, other valleys such as Neuquén, La Pampa, and Chubut now have extensive vineyard plantings.

There are currently 39 wineries in Argentine Patagonia, a mere drop in the ocean compared the powerhouse of the countries’ production, Mendoza, who boast in excess of 1200 wine producers. In the conversation of Argentinian Fine Wine however, Patagonia is increasingly making more noise.  

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