Fine Wines Direct UK – Online Wine Merchant Welcome to Fine Wines Direct UK. We are a fiercely independent importer of exciting and specialist wines from all over the world. Along with consumers in the UK, our independent online wine shop also supplies restaurants, hotels and wine merchants. So shop rare and fine wines by region, browse our exclusive offers or find the perfect gift. As an online wine merchant, we have a huge selection of wines from all the popular regions from around the globe. In our online shop you’ll find all the classics as well as some rare finds. Some of the more popular countries include Uruguay, Spain, Argentina and New Zealand. So whether you’re looking to buy Rioja, Sauvignon Blanc or enough Prosecco for a celebration – we’ve got you covered. Cheers!