About Us

Fine Wines Direct is a fiercely independent, specialist importer of exciting wines from throughout the world, which are sold to restaurants, wine merchants and consumers al over the UK. Many of the wines are exclusive to us and through a combination of careful wine selection and individual service, in just 5 short years the company has become one of the leading importers in the UK with sales of over £8 million p/a.

Our aim is simply to ship the very best wines at all price points and styles direct to our customers, to ensure outstanding value.

But our ethos goes beyond just wine selection and reflects a genuine desire to ensure that everyone of our staff puts customer first, whatever their budget, and that our customers enjoy the experience of buying wine from us.

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From our own bonded warehouse, offices and shop in the heart of Cardiff, we deliver what you want, when you want it anywhere in the UK. Customers include restaurants, gastro pubs, hotels, caterers, private individuals, businesses, and other wine companies.

We also help and advise in a number of areas, including wine storage, wine list construction and wine service for our restaurant customers and fine wine sales and storage, wine gifts, and wine for events including weddings and parties for our private and corporate customers.

In addition, we run a large number of our own events which provide customers with opportunities to taste and learn.

You can order online, or call on 02920 787 500 to discuss your requirement.

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A finalist in Harpers best UK wholesaler for two years running, this is the life blood of our business and we supply some of the finest hotels, gastro pubs, restaurants and caterers in Wales and the South West. We understand the restaurant and hospitality sector requires a very individual approach for each of our clients, and this means working with each to ensure quality and individuality in selection, the right kind of range and list presentation, properly trained staff, good continuity and an efficient and supportive order and delivery process.

And with over 1000 wines, champagne, fortified wines and spirits in stock alongside premium lagers, ales and ciders, we can create the perfect list for every size and style of operation from Michelin Starred restaurant to gastropub.

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Cardiff Store

Customers can browse and shop on line or visit and browse at our Cardiff shop and benefit from great advice about the very best wines for each individuals taste and event, whether everyday drinking, gift, special occasion or wedding.

The shop on Penarth Road is open 6 days a week stocking a unique range of wines, champagnes and spirits from everyday drinking to classed growth Bordeaux.

Alternatively, our on line shop provides customers with an easy way to enjoy our wines without leaving home. You can click here and then select the wines you want using a number of search criteria including country, style, grape and price.

Our money back guarantee provides complete peace of mind and you will enjoy quick and efficient delivery to your door via our partner APS.

And because we’re not just an on line service, you can call and speak to one of the team with any queries at any time.

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Latest Offers

#DrinkRioja: Blind Tasting with Neil Cammies


Do you nose your Crianza from your Reserva? Well, we are shaking up the format for this one, putting each wine to a show of hands on its designation before we reveal and tell each wine in turn. With prizes for the best and worst tasters, no previous experience is required, although a GSH is recommended!  

Neil Cammies is the wine columnist of the Western Mail and Media Wales and has run wine education courses and tastings. He has also appeared on TV and radio as judge and aficionado of all things drink related.

This event will be taking place at our dedicated tasting room on Thursday 17th October at 242 Penarth Road, Cardiff. Tickets are £10 per person. There are only 30 places available - so book today to avoid disappointment!

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Wine & Spirit Education Trust Courses

We are pleased to provide the following WSET courses.
For further details on each course please click the links below:
WSET Level 3

For further enquiries please contact Antoinette Milne on 07814-138065
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